To mark Global Exhibitions Day this year, happening on 02 June, the Exhibition and Event Association of Australasia (EEAA) is planning a half day in-person and live streamed event at the International Convention Centre Sydney.
A global campaign launched by UFI, Global Exhibitions Day (GED) is supported by more than 40 partner associations and industry bodies from 90 countries and regions.
Claudia Sagripanti, EEAA chief executive said that the event will highlight Australia's success in hosting CovidSafe events, by sharing the learnings from consumer and trade shows.
An impressive speaker line-up will also address the event theme: 'How exhibitions drive economic recovery by enabling growth and recovery'.
Panellists include the likes of Association of Event Organisers UK, Informa Markets, Adelaide Convention Centre, Australian Dental Industry Association and Exhibitions & Events Australia and New Zealand.
"We will be showcasing the power of exhibitions and why a focus on the work of the sector should be a top priority for business and governments in the current climate," Sagripanti said.
She added that "just before Covid, the business events sector contributed more than AU$35 billion (US$27 billion) GDP, ran over 430,000 events annually and employed more than 229,000 people".
With the EU reopening its borders, Chris Skeith, CEO Association of Event Organisers will also present an outlook for the UK and Europe.
Offering a regional perspective, Chris Kilbee from Informa Markets in Singapore — where the MICE landscape continues to change — will examine the various restrictions in place across Southeast Asia, where Informa currently has a presence in seven destinations.
EEAA president, Spiro Anemogiannis, stressed the need "to set aside our competitive spirit, both as businesses and as industry bodies, and work together to continue the momentum".
He added that the EEAA has maintained "the same number of corporate members as in previous years...just under 100 and this not only includes all the major organisers, venues and suppliers but other mid-tier and smaller players with a number of new members joining this year for the first time".
The association is also forging ahead with its in-person EEAA Awards for Excellence Dinner this December, to be held at the Melbourne Convention and Exhibition Centre.
"It will be a great finale and gives us the time to celebrate coming out of 2020 and looking forward to 2022, and especially to appreciate and recognise our resilient and wonderful staff and industry colleagues," Anemogiannis said.