Australia’s largest regional convention centre, the Gold Coast Convention & Exhibition Centre (GCCEC) has launched a new 360-degree interactive virtual viewing tool, offering planners a way to conduct site inspections that are "as good as a physical tour".
"We needed to be able to show off the spaces within the centre to clients in any location,” said Adrienne Readings, general manager at GCCEC.
“With potential border closures and clients being unable to travel, we had to ramp up our capacity to bring the centre, the destination and our capabilities and personality to decision makers, wherever they may be.”
GCCEC360 also includes advice about the types of events that are best suited for various spaces, where the registration desk and organiser’s offices are located, and maps and galleries of all meeting rooms, halls and foyers.
Planners can log in from any computer or mobile device, with pop-up hotspots providing further details.
Readings added: “It’s a truly interactive experience that allows the viewer to discover specifics such as how many people can fit into a space for a gala dinner or how many people can be seated in a space for a concert. All of that information is contained within the video, along with floor plans, still images and other relevant details.”
GCCEC has hosted several business and public events since reopening last October. However, it indicated that while the pandemic has presented new businesses for events that would otherwise have headed overseas, local planners have also faced restrictions in conducting in-person site visits.
Readings hopes that GCCEC360 — which was funded by the Tourism Australia Business Events Boost Program — will will help to boost both MICE business and tourism.
"GCECC has brought hundreds of thousands of visitors to the Gold Coast, injecting AU$300-$500 million annually into the local economy," she said.