Revamped omnichannel website for Melbourne Convention and Exhibition Centre

The new website features vibrant 360-degree virtual tours filmed by SmartView Media.

Screenshot of MCEC’s new website.
Screenshot of MCEC’s new website. Photo Credit: MCEC

In its first step towards launching an omnichannel customer experience, the Melbourne Convention and Exhibition Centre (MCEC) has worked in partnership with design and innovation agency AKQA to launch a new website that offers a seamless and improved user experience for browsing on smartphones, tablets, and accessibility devices such as screen readers.

The new website enables visitors to visually experience what is inside the venue and aims to offer a holistic experience through its standout feature - the introduction of 360-degree virtual tours filmed by SmartView Media, a leading Matterport 3D Virtual Tour provider in Australia.

The platform which draws some 20% overseas users, is supported by Tourism Australia's Business Events Advance Program. It will allow visitors to virtually explore MCEC’s spaces and capabilities with simple navigation tools, enhancing their event planning experience. Additional resources which showcase the best of Melbourne will help customers plan their events. More spaces will be added to the virtual tours soon, showcasing all 35 room types at MCEC.

MCEC’s head of marketing, Liz Kozmevski said, “The website is the first touchpoint for our customers and our visitors, and we wanted it to reflect the exceptional experiences they receive inside our venue.

“We are thrilled to launch this new user-friendly platform that not only aligns with our brand, but also provides valuable resources to our customers, helping to deliver a seamless event experience.”

“When you book an event at MCEC, you’re not just booking a room, you’re booking a whole experience, from the layout and technical requirements to the food and wine served to delegates, to accommodation and incredible add-on experiences around Melbourne. The new website makes it easier than ever to get inspired and plan every facet of your event,” said Kozmevski.