Melbourne wants to be "home of the unconventional"

Melbourne Convention and Exhibition Centre takes planners behind the scenes in a series of marketing videos.

MCEC takes planners behind the scenes to introduce its experts and talents in MICE offerings and initiatives.
MCEC takes planners behind the scenes to introduce its experts and talents in MICE offerings and initiatives. Photo Credit: Melbourne Convention and Exhibition Centre

Melbourne Convention and Exhibition Centre (MCEC) has released the first in a series of videos to showcase the experts and creators of MCEC’s offerings and initiatives.

The first episode features Sustainability Manager Samantha Ferrier as she takes viewers behind MCEC’s five-year sustainability strategy. It reflects MCEC’s commitment to minimise environmental impact and to create actionable solutions for generating substantial industry change.

Ferrier has spearheaded several successful waste reduction and recovery initiatives at MCEC, including commitments to eliminate unnecessary single-use plastics and to divert 90 percent of waste from landfill by 2025, as well as to achieve 100 percent reliance on renewable energy by 2028. 

Developed in collaboration with Melbourne video production agency Monster and Bear, MCEC goes behind the scenes with a team member in each installment to find out more about their innovative work. The series will run as part of a multi-channel marketing campaign supporting MCEC’s wider ‘home of the unconventional' brand campaign.

Other videos in the series feature MCEC Digital Event Manager Mark Higgins and Executive Pastry Chef Alessandro Bartesaghi showcasing their expertise, with more to come throughout the year.



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