In convention centres, new lifestyle hubs in the making

With food streets, digital art and wall-to-wall projections, these exhibition centres are no longer a space for hosting meetings and events.

Thai-inspired giant mural art at Bangkok's newly revamped Queen Sirikit National Convention Centre.
Thai-inspired giant mural art at Bangkok's newly revamped Queen Sirikit National Convention Centre. Photo Credit: Xinyi Liang-Pholsena

QSNCC’s bustling Food Street
Bangkok's Queen Sirikit National Convention Centre (QSNCC), which is hosting the APEC Summit 2022, reopened in September following a major renovation programme lasting over three and a half years. The convention centre’s basement features Food Street, a food court that attracts a steady flow of customers even when there are no events taking place. QSNCC also describes itself as a ‘lifestyle’ space rather than a convention centre.

Coex’s giant LED wall
Coex in Seoul unveiled a new full LED wall display in its auditorium in September, a 20×6m (822-inch) full LED screen that can support high-resolution videos and which offers a 5120×1526 resolution display. This is the third such LED wall to be installed at the venue in less than a year, with Coex saying that it will meet increasing demands for hybrid events. 

MCEC’s art projections at The Lume
Located in Melbourne Convention and Exhibition Centre, The Lume is a digital art gallery that aims to transform exhibitions into experiences. The Lume can produce 11ft projections that can be animated and accompanied by sounds and scents across the 3,000 sqm space. Its latest exhibition, Monet & Friends, opened last month, taking visitors on a multi-sensory whistle-stop tour of French Impressionism.

West Kowloon Cultural District
Billed as Hong Kong’s ‘newest mecca for creative events’, and ‘the largest cultural initiative of its kind in the world”, West Kowloon Cultural District (WKCD) features various events spaces and museum, the latest of which is the Hong Kong Palace Museum, which opened in July. The Lyric Theatre Complex is expected to be completed in 2024.



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