AsiaWorld-Expo is the anchor for SkyCity complex and the nearby 11 SKIES destination. Photo Credit: AsiaWorld-Expo
A major exhibition and convention venue in Hong Kong,
AsiaWorld-Expo’s (AWE) partnership with the upcoming integrated SkyCity
project within the Hong Kong International Airport (HKIA) area is
strengthening its MICE offerings.
Comprising office, hotel, retail, dining and entertainment
facilities, SkyCity, which is expected to open by Q3 2024, will
transform the Hong Kong International Airport into a destination.
“Airport Authority Hong Kong is pushing forward various developments
at HKIA to realise the vision to transform it from a city airport into
an Airport City by adding multiple functions to the airport,” said
Vivian Cheung, COO of Airport Authority Hong Kong (AAHK). “HKIA will
become a new landmark and destination in Hong Kong and the region.”
Wholly owned by the AAHK, AWE is the anchor for SkyCity and the
nearby 11 SKIES destination. Currently in Phase 2 of its development,
AWE is using part of the HK$600 million (US$77 million) earmarked for
expansion for comprehensive technology and hardware upgrades, expanded
event facilities, and to build the city’s largest indoor performance
venue. AWE’s total event space will eventually be over 100,000 sqm.
11 SKIES will have Hong Kong’s largest retail (800 shops), dining
(120 concepts) and entertainment complex, a kids’ zone, experiential
leisure options, three Grade A office towers and four hotels (Regala
Skycity launched was in 2021), opening by phases through 2027.
With two ports of entry, 11 SKIES is next to the HKIA Terminal 2 and
Hong Kong-Zhuhai-Macao Bridge. The former is minutes away via a
footbridge, while the latter is accessible via the autonomous Airport
Citylink. Zhuhai and Macau are within a 40-minute radius.
11 SKIES has immediate connectivity to the MTR, and sits atop an
integrated transport terminus with a dedicated zone for buses,
mini-buses, taxis and coaches.
“Though there may be similar city development concepts around the
world, AWE will maximise the synergies with Hong Kong International
Airport to provide exclusive services tailored to MICE visitors' needs,”
said Enid Low, chief strategy officer, AsiaWorld-Expo Management. “AWE
collaborates with the airport to offer an in-venue, off-airport check-in
service for business travellers during exhibitions. This allows
visitors to maximise their time at the event by checking in their
luggage directly at AWE.”
Though there may be similar city development concepts around the world, AWE will maximise the synergies with Hong Kong International Airport to provide exclusive services tailored to MICE visitors' needs.
Enid Low, chief strategy officer, AsiaWorld-Expo Management
Super Terminal Expo, set for 2024, the first of its kind in Asia,
will showcase trends and technologies in the cargo and passenger
terminal sector.
The organiser, Informa Markets Asia, has also linked up with CAPA –
Centre for Aviation (CAPA), a leading source of aviation market
intelligence. This partnership joins the analytical capabilities and
aviation intelligence of CAPA with the expertise of Super Terminal Expo,
with the aim of fuelling innovation and growth in the transportation
and logistics industry. The CAPA Airline Leader Summit Asia &
Sustainability Awards 2024 will be held in AWE alongside the Expo.
Hong Kong’s position in North Asia serves as the connecting bridge
between China and the rest of APAC, and hosting such events in AWE will
nurture the growth of the transportation and logistics sectors.