Zoom introduces event ticketing tools

New functionality touted to help planners monetise virtual events could spell trouble for tech players and existing booking platforms.

The extension of Zoom’s popular software targets classes, live shows, events, and even exhibitions, with added ticketing functions.
The extension of Zoom’s popular software targets classes, live shows, events, and even exhibitions, with added ticketing functions.

One of the most successful stories in the technology realm in the wake of Covid-19, Zoom has stepped into the events and ticketing space with OnZoom, giving paid users the ability to monetise events for up to 1,000 attendees.

 

Now in the beta phase, Zoom users will be able to use the video platform’s ‘event discovery’ function to search the directory for public events and purchase tickets directly using PayPal and major credit cards.

 

Largely targeted to B2C events such as concerts and fitness classes, the ticketing function could also be harnessed by B2B event planners looking to integrate zoom into exhibitions and conferences without the need of a third-party ticketing vendor.

 

A corporate retreat to Bhutan for Singapore-based private members club, 1880, earlier in March this year, hosted by Druk Asia.
A corporate retreat to Bhutan for Singapore-based private members club, 1880, earlier in March this year, hosted by Druk Asia.

 

For tour operator, Druk Asia, which specialises in outbound travel to Bhutan, Zoom’s newest paid live event feature is definitely a way "to remind [delegates] of the exceptional experiences that await them when they can travel here again," said Joni Herison, director of partnership, who intends to use OnZoom as a potential revenue stream to restart corporate retreats focused on wellness.

 

"We used to do incentive trips focusing on mindfulness as a key component; in fact the very last one was in March for a Singapore-based private members club. There are also quite a few luxury hotel brands that offer meeting spaces such as Le Meridien Paro Riverfront, Uma Punakha, Taj Tashi Thimphu, Six Senses Thimphu. Most offer buy-out options too."

 

Having already amassed a massive following in the virtual space, could Zoom's entry into event booking and ticketing be some new competition players need to be mindful of?



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