Event marketing platform RainFocus has formed a partnership with
Adobe, with the aim of delivering more personalised experiences at
events, increasing event ROI and enhancing customer loyalty.
Real-time behavourial data from RainFocus’ platform can now be
integrated into the Adobe Experience Platform (AEP). The data collected
and aggregated can then be used to visualise attendee journeys in
The partnership gives companies the tools to leverage zero- and
first-party customer data from events to boost engagement with unique
By bringing together event and marketing data, Adobe and RainFocus
say they are enabling brands to connect with audiences through
experiences and further engage them through digital marketing
Justin Merickel, vice president of business development, experience
cloud at Adobe said that the partnership will help enterprises to
personalise experiences "for an underserved component of the marketing
mix – events and conferences", providing users with "great in-person,
hybrid, and virtual event experiences”.
The technology was used at the recent Adobe Summit, an in-person and
hybrid event which took place from 21-23 March in Las Vegas. The hybrid
element was powered by the RainFocus platform, enabling seamless
experiences for more than 10,000 in-person and virtual attendees, 200
sessions and over 170 sponsors.