CWT is tackling the perennial problem of jetlag with Timeshifter.
MINNEAPOLIS - CWT has partnered with jetlag app, Timeshifter, to offer business travellers personalised plans that use sleep and circadian neuroscience to tackle the perennial issue of jetlag.
Travellers can map out plans on the app that target areas such as sleep patterns, pre-travel routines and use of melatonin to regulate the sleep-wake cycle.
Jetlag remains a common problem for travellers moving across multiple time zones, hampering efficient job performance, family disruption and good health. A study by Condé Nast Traveller estimated that 93% of travellers on long-haul flights struggle with jetlag.
"As a frequent business traveller, I know the jetlag routine all too well. I tend to be tired, awake, and hungry at the wrong time, and it can be difficult to recover from a trip," said Mr Patrice Simon, CWT's vice president of new product development.
"We are thrilled to offer an innovative solution that empowers traveling employees with personalised jet lag plans to increase their productivity during business meetings abroad."
The app has been founded on real sleep and circadian neuroscience. Its advice has helped travellers overcome their struggle with jetlag. Based on 63,607 questionnaires collected from travellers using Timeshifter, only 3.62% struggled with jetlag after using the app.
The app is developed by a Harvard Medical School Associate Professor, Dr. Steven Lockley, who has spent more than a decade applying circadian science to NASA astronauts to alleviate jetlag and improve sleep and alertness when training overseas and to shift sleep rhythms prior to shuttle launches.