FCM rolls out global rebrand and new tech platform

New online booking solution features AI-powered reporting and real-time assistance.

FCM Platform omni-channel
FCM clients will be able to test the new FCM Platform prior to the first phase of onboarding later this year. Photo Credit:FCM

FCM has unveiled a new brand identity, fronted by a fresh "ground-breaking proprietary technology platform" aimed at solving customers’ pain points as a result of changing travel needs influenced by the pandemic.

“[Our] new proprietary online booking solution planned for key markets and integration of AI enhanced chatbot tool Sam as the digital ‘avatar’ [provides] live chat and real-time assistance across all of the platform’s channels,” said FCM’s global chief technology officer Adrian Lopez.

Already in the "advanced" stages of development, the in-house platform is a result following global research revealing key concerns among customers from bookers, travellers to managers.

The platform addresses six key pillars: a globally consistent booking experience; always available travel assistance; traveller safety and wellbeing support; sustainability; AI-powered reporting and savings, and flexible integration capabilities.

FCM new logo
FCM's new logo.

Clients will have also noticed FCM's new look across its websites, customer communications and social media platforms in 97 countries — a means to showcase the company's flexible approach to travel management.

“Our customers tell us that FCM is unlike any other TMC, that we have a flexible approach and don’t box them into solutions. Our DNA is very different and we have always prided ourselves on having an alternative mindset, said Marcus Eklund, global managing director, FCM.

"But that wasn’t historically reflected in our brand identity. It was time for FCM to stand out in the market as a true alternative to the traditional service offering of large global TMCs, or the digital-only business travel offering of the tech disruptors."

FCM clients will be able to test the new FCM Platform prior to the first phase of onboarding later this year.



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