Cvent spearheads Attendee Hub to offer more dynamic personalised experiences

The new platform replaces CrowdCompass, which will see Cvent clients migrating to the hub by year-end.

Attendee Hub offers a more personalised community experience, powered by a dynamic profile engine.
Attendee Hub offers a more personalised community experience, powered by a dynamic profile engine. Photo Credit: Cvent

Cvent will sunset the CrowdCompass mobile event app at the end of 2022 in favor of Attendee Hub, which the company introduced as Cvent Engagement Hub in 2020 and which has evolved into an attendee profile-powered community platform calibrated for in-person, hybrid and virtual attendees.

The meetings tech company acquired CrowdCompass in 2012, and currently offers both. All Cvent clients are expected to migrate to Attendee Hub by year-end.

"CrowdCompass has been with us every step of the way," said Cvent principal product manager Shiloh Frauen last week at Cvent's Connect conference in Las Vegas, “but now it's time for us to take another leap forward and meet the new opportunities in the industry.”

Attendee Hub offers attendees branded content and a recommendations engine for a more personalised community experience. The profile engine puts "the person in front and center", said Frauen, adding that the profile will enable personal details and past engagements to follow attendees from event to event and enrich the in-person experience.

"With information fed into our recommendations engine to serve up related discussions, sessions and even more personalised content, they'll be even more prepared to have impactful conversations once they arrive on site," she added.

According to Cvent CTO David Quattrone, Attendee Hub is the evolution of CrowdCompass. "We’re not getting rid of CrowdCompass," he qualified. "People like Shiloh and Carl [Aldrich, project management senior director] are part of the CrowdCompass team who built the Attendee Hub, which is the next generation."

Source:Business Travel News



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