. Cvent launches 'all-in-one' virtual event solution | Meetings & Conventions Asia

Cvent launches 'all-in-one' virtual event solution

The Cvent Engagement Hub promises to maximise audience attendance, engagement, and event ROI.

SINGAPORE – Event tech provider, Cvent, this week unveiled a new virtual event solution, known as Cvent Engagement Hub, to provide a one-stop-shop for event planners.

Built to work seamlessly with Cvent’s existing suite of event marketing and management solutions, the Cvent Engagement Hub includes fully integrated webcasting technology, rich data analytics, virtual exhibition booths with the ability to pre-schedule appointments, and 24/7 support from Cvent’s customer care team.

“As the global pandemic took hold, virtual events were embraced as a way for organisations to continue to engage their prospects and customers even when they couldn’t meet in person, face to face,” said Cvent CMO Patrick Smith. “Many organisations quickly pivoted to create a virtual event strategy but had to patch together disparate technologies to run their events. This suboptimal approach meant low attendee engagement, an inferior user experience, and no way to measure the event’s true business impact."

Smith said the Cvent Engagement Hub was launched to drive online interactions that are "meaningful and measurable".

He added: “Since March, we’ve helped our customers manage over 60,000 virtual events, giving us valuable insight into what a successful virtual experience looks like. Now, with Cvent Engagement Hub, event planners, marketers, and organisations of all sizes will be able to easily design and deliver memorable, measurable virtual event experiences as key parts of their overall event programme.”

The Cvent Engagement Hub will power Cvent’s annual event technology conference, Cvent CONNECT, which will take place on 25-26 August.