Cvent CEO outlines four pillars of digital event success

Reggie Aggarwal, CEO and founder of event management software company, Cvent, opened the company’s annual conference by defining the four pillars of digital event success.

Aggarwal kicked off Cvent CONNECT Europe with a positive and practical keynote. He said, “Demand is coming back, and our industry is getting healthy again. I believe we’re finally in a place where pandemic-driven changes have stabilised, and the future we’ve all imagined is within our grasp.”

Throughout his keynote, Aggarwal explained how event planners can leverage technology to drive positive business results. He added “digitisation is a catalyst for success,” and encouraged the audience to, “challenge the status quo, learn, engage, and have the important conversations that help shape our industry.”

1. The Total Event Programme (TEP) powered by one platform

An organisation’s TEP includes all the events an organisation hosts or attends, whether internal or external, across all formats: in-person, virtual, and hybrid. This all-encompassing view encourages organisations to think about their event strategy as one cohesive programme rather than a disparate collection of events or marketing campaigns. By adopting this mindset, event and marketing professionals can maximise reach and impact, and deliver an event programme that generates more value for their audiences and stakeholders.

2. Engagement

Digital transformation has created a new kind of engagement economy, where engagement opportunities compound, and collaboration never stops. “Because of digitisation, we now have more opportunities to capture and utilise attendee engagement interactions to amplify event impact,” said Aggarwal. “To drive maximum attendance and engagement, organisations must deliver information in more interactive ways in multiple formats, and leverage technology to act on those engagement insights.”

3.Data and insights

With the right technology, organisations can connect all their events, as well as attendee insights, processes and results, in one place, to deliver more personalised marketing campaigns and dynamic event experiences, which ultimately results in better business leads and improved outcomes. Aggarwal said, “Collecting the right insights across all data sources, and taking appropriate actions, is a true competitive differentiator.”

4. Unifying the ecosystem

Aggarwal explained how technology is helping to create a more unified MICE ecosystem. “Through technology, we can bring the entire meetings and events ecosystem together in one seamless digital environment. Our industry is made up of so many different players, and technology can facilitate greater collaboration between all of them and create even more incredible experiences.”

Source: Meetings & Incentive Travel