CWT Meetings & Events launches tools to boost attendee experience

New solutions include a website collaboration platform and a live chat service to streamline processes for event organisers.

CWT Meetings & Events introduces website collaboration tool and chat support.
CWT Meetings & Events introduces website collaboration tool and chat support. Photo Credit: AdobeStock/Pixel-Shot

CWT Meetings & Events has launched two new solutions to help event organisers create a better attendee experience.

The first is an online website collaboration tool that facilitates easy and efficient collaboration between planners and clients for designing event websites. With this new tool, clients can easily look at a web page, mark up changes and share them with the CWT M&E team with just a click of a button.

This improves communication, makes change requests and task statuses more easily understood, and frees up time for the team to be more creative and consultative. During a pilot roll-out, the tool helped cut down the time to build event websites by as much as 20-30%.

The second solution offered by CWT M&E is live chat support for event attendees. This can be integrated into the event website, providing attendees with another channel to get assistance with their travel arrangements, registration, and other requests, as well as technical support for virtual and hybrid events. By providing real-time assistance, the attendees can have a better experience before, during, and after the event.

With the introduction of these two new solutions, event organisers can now create better, fit-for-purpose websites more quickly and provide attendees with the support they need in real-time.

“A great attendee experience starts well before the event itself," says Rachel Lunderborg, senior director, global process & technology, CWT Meetings & Events. "Our new website collaboration tool enables event organisers to create better, fit-for-purpose websites more quickly."

"Meanwhile, with chat support, attendees are able to get assistance in real-time, when they need it. Both these solutions will help organisers significantly elevate the attendee experience pre-, during, and post-event.”

Both the website collaboration tool and chat support are included in CWT M&E’s standard event planning and management service and are available to customers worldwide at no additional cost.