At the upcoming Business Events Tribal Meet (TriBE 2018) on August 24, the Sarawak Convention Bureau (SCB) will be launching the BESarawak Alliance, a dedicated associate platform that allows government ministries and agencies to collaborate through business events.
"Not only [are] business events lucrative sources of immediate economic contribution, but the spillovers to other key sector areas are essential in creating a sustainable and stronger Sarawak. Through a strong collaboration between other ministries and agencies, Business Events can be reinforced as a pivotal driver for the development of the state," commented Minister of Tourism, Arts, Culture, Youths and Sports Datuk Abdul Karim Rahman Hamzah.
BESarawak Alliance has another role to play as well. Amelia Roziman, SCB's COO, revealed that the platform will also strengthen Sarawak's position as a role model for second- and third-tier destinations within the region. "As a progressive and relatively young destination, Sarawak's achievements have been truly remarkable. In order for us to achieve the same unprecedented growth in the decades to come, our next big chapter would need to be rooted from a common understanding that business events is the way to go," she said.