With in-person events and global travel back on the agenda, sustainability is back in the spotlight for event planners.
This is according to the 'Ready, get set, go green!' white paper
produced by the Singapore Tourism Board together with American Express
Global Business Travel. Launched at the recent IMEX Frankfurt, the white
paper examines the strategic ways meeting planners can organise
face-to-face meetings and reduce the sector’s negative impact on the
Start with your choice of destination
selecting a destination which adheres to the UN Sustainability Goals,
planners will have access to a wider range of ‘green’ certified
providers in the supply chain. The white paper suggests this will help
planners to follow ethical business practices and give them access to
accurate data, such as carbon emissions.
Sustainability goes beyond ‘green’
encouraged to integrate wider environmental, social and governance (ESG)
goals within their events programme, which could range from proactive
management across the supply chain to embracing ESG topics such as
diversity, equity & inclusion, environmental, and socio-cultural
Consider the 3Ps: Planet, People, Profit
whitepaper says that many corporate companies are planning their travel
programmes around the idea of ‘Planet, People, Profit’, which refers to
environmental sustainability, employee wellbeing and cost management.
Understanding how a destination performs across these three ‘pillars’
can take a meeting planner a long way towards identifying the greenest
or a greener destination for their event.
Get support from those in the know
with relevant local government agencies involved in tourism and events,
such as destination management companies and convention bureaus, meeting
planners can benefit from initiatives that are already in place, and
which can support their sustainability goals.
These could include low or no-carbon ground transport, such as hybrid
and electric vehicles, a choice of venues and hotels with green
certification from a recognised provider or selecting local food
suppliers to reduce food miles.
Don’t overlook the value of hybrid
increase in face-to-face meetings, the whitepaper says hybrid formats
will remain important tools for meetings professionals. They can also
support a sustainable strategy; adding a virtual component to an
in-person meeting enables meeting owners to accommodate attendee
preferences and reduce the amount of time travelled.
The white paper can be viewed here.