Peirui Tan will work with UFI members and partners to drive advocacy efforts for the global exhibitions industry and industry-wide initiatives.
UFI, the Global Association of the Exhibition Industry, has appointed
Peirui Tan in the newly created role of programme manager for advocacy
and alliances as the body steps up work around advocacy issues in recent
years.
In her role, Tan will work with UFI members and partners to drive
advocacy efforts for the global exhibitions industry and industry-wide
initiatives. She will engage with allied organisations and international
institutions around future-focused topics such as sustainability and
talent.
She will also be the liaison for the UFI Associations Committee and
be the UFI project lead for the key advocacy campaign Global Exhibitions
Day, taking place on 7 June 2023.
A Singaporean based in Frankfurt, Peirui has over 15 years of global
experience with expertise in government engagement, strategy development
and relationship management, counting prior work with the Singapore
Tourism Board and Business Events Sydney.