The IMEX Group has appointed industry veteran Tahira Endean as head
of programme, tasked with remodelling the professional learning content
at its two global trade shows IMEX Frankfurt and IMEX America.
The former head of events at the Society of Incentive Travel
Excellence (SITE), Vancouver-based Endean's new role marks a milestone
in IMEX's three-year education redesigning strategy.
Endean’s addition to the team will build on the legacy of knowledge
and events director Dale Hudson who first developed IMEX's education
programme in 2005. She will work with both the IMEX marcomms and
knowledge and education teams to design learning programmes that enrich
the show’s value proposition and deliver measurable business benefits.
“We’re focused on designing learning with buyer requirements in mind
first and foremost as we want them to have meetings that are enhanced by
education at the show. Our combined aim is for attendees to leave each
session with tangible takeaways that also support their meetings
onsite," said Endean.
Changes to education programming are already in place for IMEX
America which opens with Smart Monday, 10 October in Las Vegas. IMEX has
announced an education theme for the 11th edition of the show -
‘Pathways to Clarity,' with learning tracks have been consolidated and