Sabah International Convention Centre (SICC) welcomes hospitality
veteran Isabelle Chai as Director of Sales, Events & Marketing.
With almost 30 years of experience in international luxury
hospitality, Chai brings to SICC valuable insights in driving MICE
revenue. In the course of her sales & marketing career, she has been
with prestigious hotel brands such as Kota Kinabalu Marriott Hotel, The
Ritz Carlton Beijing, Shangri-La Hotel Doha, Shangri-La Hotel
Hambantota Sri Lanka, Hotel Jen Tanglin Singapore and Shangri-La’s Barr
Al Jissah Resort & Spa Muscat Oman, among others. Most recently,
Chai was a negotiator with PropNex Realty, where she developed
strategies and plans for prospecting clients.
In her role, Chai will drive SICC’s revenue and identify
new-market-growth opportunities as well as steer the branding and
communication efforts of the centre.
SICC is a six-hectare multi-functional venue for hosting meetings,
conferences, entertainment events and exhibitions in Sabah with a total
function space of 153,197 sqm.