Jack Morton bolsters the leadership of its Asia operation with the
appointment of Phil Boyle as senior vice president, managing director,
to drive growth across the entire region.
In Singapore, where Jack Morton serves as the Asian hub for
international clients, Boyle will be leading brand experience work for
clients, including Unilever, Meta, Riot Games, and HSBC, and continue to
promote collaboration across IPG agencies in the market.
Boyle is a familiar face at Jack Morton, previously heading up its
Asia client services team, while based out of Shanghai. He left to join
Live Nation, also in Shanghai, where he served as vice president of
marketing partnerships for Asia.
In his new role, Boyle will report to Julian Pullan, vice chairman and president, international.
Commenting on Boyle's appointment, Pullan said, “The marketplace in
Asia has faced unprecedented challenges over the last couple of years,
so helping brands navigate the landscape and find the best channels to
reach their audiences is critical right now. Phil is the right leader to
help guide our clients and teams. He understands the nuances of all the
local markets – from China to Southeast Asia – and has the breadth of
expertise and the strategic vision to drive growth.”