Acting CEO since 2021, Mala Dorasamy assumes new role as CEO for MITEC in May this year.
The Malaysia International Trade & Exhibition Centre (MITEC) has
announced the appointment of Mala Dorasamy as its new CEO, who took on
the Acting CEO role last year. Mala has been with MITEC since 2017,
where she joined as director of sales and marketing.
She brings with her a track record of over 31 years’ experience in
the business events industry specialising in the opening of new centres;
project managing major United Nations/APEC/ BRICS level events;
strategy development and operational management; international
marketing; business development; sales growth; safety and risk
management; and ISO/Halal implementation and management.
Mala was also previously a sales and marketing director at the Durban
International Convention Centre (ICC) where she played a significant
role in building the Durban ICC's global reputation, brand, and
profitability.
“Collaboration and partnership are essential for business recovery.
Integrated, creative solutions and resource pooling will result in an
effective and efficient turn-around for Malaysian businesses” says Mala.
Mala was nominated for the Top 40 Women in Mice in Africa in 2015 and
was awarded the South African Association of Conference Industry
Fellowship Award.