New trio at Constellar shoot for the stars

Mel Shah, Alexandra Goto and Sim Lim Ng make up the trio of new VPs at the event services company.

Constellar's new SVP for international and business development Mel Shah; VP for digital marketing Alexandra Goto; and VP for sales Sim Lim Ng.
Constellar's new SVP for international and business development Mel Shah; VP for digital marketing Alexandra Goto; and VP for sales Sim Lim Ng.

Constellar, a provider of innovative event experiences, has named a trio of new appointments to its leadership team.

Mel Shah joins the business as senior vice president, international and business development. In this newly created role he is tasked to accelerate the growth strategy for Constellar’s international portfolio, including building suitable business development opportunities for Constellar.

Shah, who will provide leadership to Constellar’s regional offices in China, India and Malaysia, brings over 20 years of experiences from his previous roles at leading trade fair organisers such as Montgomery, Deutsche Messe, Fiera Milano, Messe Frankfurt, Hannover Milano Fairs India and DMG Events (Singapore).

Joining the business as vice president, digital marketing is Alexandra Goto, who will develop and execute an integrated customer strategy across all digital marketing channels, ensuring consistency in digital touchpoints across the customer journey.

Goto brings with her 15 years of progressive experience in several MNCs and MICE companies, including RX, Clarion Events and UBM based in Brazil.

Taking on the role of vice president, sales is Sim Lim Ng. He is responsible for developing strategic partnerships to expand the range of offerings at Constellar's Singapore EXPO, the country’s largest purpose-built MICE facility.

Ng has over 13 years of experience in e-commerce, venue ownership, tourism and live events business, and most recently leading global strategic partnerships at Klook.



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