Chab Group has a new chief creative officer

The leading brand experience agency has promoted Mark Masterson to this position.

Making waves at Chab Group: Mark Masterson
Making waves at Chab Group: Mark Masterson Photo Credit: Chab Group

Chab Group, the leading brand experience agency, has promoted Mark Masterson to the position of chief creative officer (CCO). Masterson has quickly become an invaluable talent to the agency since coming on board as executive creative director (ECD) eight months ago.

In his new role, Masterson will join Chab's global leadership team at the Singapore headquarters, leading the agency's creative processes, structure, and overall output. He will push the boundaries of content creation, emerging technologies, and innovative communication techniques.

Bringing over two decades of leadership experience across the US, Europe, China, and Africa, Masterson is a seasoned professional in the field. His previous roles at agencies like McCann Worldgroup and Project Gumbolive have honed his skills in creative excellence. His recent experience includes leading the creative teams of a prominent agency group in West Africa where he delivered outstanding results for established, international teams.

CEO, Guillaume Chabriéres, said, “We are delighted to promote Mark Masterson to the position of CCO at Chab. His talent, passion, and dedication have propelled him to this well-deserved role, and we are thrilled to have him join our global leadership team. It has only been eight months since he joined us, but Mark's relentless pursuit of excellence and his commitment to pushing creative boundaries have already brought immense value to our organisation.”

Throughout his career, Masterson has consistently led multi-disciplinary teams and collaborated with esteemed brands. His portfolio includes successful partnerships with Coca-Cola, AB/InBev, Nestlé, Vacheron Constantin, Campari Group, Porsche, MTN, and Princess Cruises.

Said Masterson: “Somehow, I’ve managed to continue meeting and working with interesting and talented people. Finding myself at Chab happened at the perfect time for both of us. After meeting Guillaume and Alexis, I knew this was a different kind of place and hoped that I might be a part of their amazing journey. The unique confluence of post-Covid, AI, other technologies and social change, may be the perfect time for someone (like me) who swims in the ‘everythingness.’ Change can be scary, but it’s always safer out-front imagining what if?“

Chab Group is a global brand experience agency connecting brands and people through events, and experiences that transform business. Its portfolio of work celebrates a decade across event marketing, promotion and activation, customer experience, employee engagement, digital, social, and mobile. A leader in many categories such as luxury and medical-technology, Chab operates primarily in APAC and the EU.