BESydney targets SE Asia and India with senior appointment

Joo-Rei Mathieson to spearhead the Indian market and drive opportunities across Southeast Asia for Business Events Sydney.

Joo-Rei Mathieson joins Business Events Sydney as associate director, global corporate & incentive.
Joo-Rei Mathieson joins Business Events Sydney as associate director, global corporate & incentive.

Business Events Sydney (BESydney) is targeting the India market and driving business development opportunities across the Southeast Asia region, with the appointment of an associate director, global corporate & incentive.

Joo-Rei Mathieson, who joins the BESydney bidding team this month in the role, has close to 19 years experience in the hotel industry, with previous rexperience spanning sales, business development, conferencing, and business events.

She was most recently with Marriott International as market director of sales (Australia and Fiji). Her previous roles include MICE director of sales at dual property Sheraton Grand and St Regis Macau, at Langham Hospitality Group Hong Kong and at Island Shangri-La Hong Kong. She has also overseen hotel sales focused on the US and Canada markets.

Mathieson’s remit will include engaging local and global stakeholders and companies to secure their corporate meetings and incentive programmes for Sydney and New South Wales.

Sinead Yeo, director - global corporates & incentives, said: “We are very excited to have Joo-Rei join the team. India is a burgeoning market of opportunity for BESydney that is going from strength to strength. We look forward to Joo-Rei’s new business event perspectives and supporting the team in this post-pandemic recovery environment”.



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