Business Events Sydney (BESydney) is targeting the India market and
driving business development opportunities across the Southeast Asia
region, with the appointment of an associate director, global corporate
Joo-Rei Mathieson, who joins the BESydney bidding team this month in
the role, has close to 19 years experience in the hotel industry, with
previous rexperience spanning sales, business development, conferencing,
and business events.
She was most recently with Marriott International as market director
of sales (Australia and Fiji). Her previous roles include MICE director
of sales at dual property Sheraton Grand and St Regis Macau, at Langham
Hospitality Group Hong Kong and at Island Shangri-La Hong Kong. She has
also overseen hotel sales focused on the US and Canada markets.
Mathieson’s remit will include engaging local and global stakeholders
and companies to secure their corporate meetings and incentive
programmes for Sydney and New South Wales.
Sinead Yeo, director - global corporates & incentives, said: “We
are very excited to have Joo-Rei join the team. India is a burgeoning
market of opportunity for BESydney that is going from strength to
strength. We look forward to Joo-Rei’s new business event perspectives
and supporting the team in this post-pandemic recovery environment”.