New strategies for Sino Elite MICE Services

Helping clients through live broadcast technology

Martin Zhao, chairman & CEO, Sino Elite MICE Services: “Our cloud live broadcast technology meets our clients’ demands, given limited event conditions and limited budget.”
Martin Zhao, chairman & CEO, Sino Elite MICE Services: “Our cloud live broadcast technology meets our clients’ demands, given limited event conditions and limited budget.” Photo Credit: Sino Elite MICE Services

SINGAPORE – When Sino Elite MICE Services’ clients were unable to launch new products to customers in the form of offline meetings in February, the PCO started to develop cloud digital conference technology to meet their needs.

Mr Martin Zhao, chairman & CEO, Sino Elite MICE Services, said: “Our clients will still need ways to do business this year, and they will definitely reduce the budget due to the projected economic downturn.

“Our cloud live broadcast technology meets our clients’ demands, given limited event conditions and limited budget. In offline conferences, the number of participants may range from 50 to 500 due to the capacity of the venue. But now, the number of people watching through the online live broadcast can be more than 1,000 people, which has a better effect and lower cost.”

In April, client, Ming Wah (Singapore) Agency completed an online promotion meeting to introduce their new products. Said Mr Zhao: “In the live broadcast, we used different design styles and advanced image processing technology to increase the appreciation of the video.

“We also arranged on-site international connections at the same time with the distributors in Australia, China, and Malaysia to allow them to share the local market situation. It is worth mentioning that we were planning to prepare this live conference in three weeks, but because the government suddenly announced the Circuit Breaker measures from 7 April, we had to complete the live broadcast before the implementation of the Circuit Breaker.

“The actual preparation time for us was only three days, and together with the client, we completed the impossible task in such a short time.”

Sino Elite describes itself as a MICE company that continues to develop through innovation. It has its own travel agency, MICE company, event equipment rental company, and digital cloud service technology.

It offers clients a one-stop shop for MICE services and aims to be a technology leader and a high-quality service provider in the local MICE industry, using advanced technology to help clients solve problems.

Earlier in January 2020, it conducted a 600-pax event for OPPO Singapore at Resorts World Singapore by combining technology and traditional offline services. Its digital sign-in system allowed guests to scan their QR code on machines with their mobile phones for their seat numbers.

All photos taken by the on-site photographer were then enabled by the cloud album system to be automatically uploaded on to the network within 10 seconds. Guests were able to see their photos in real time and post to friends during the event.

Cloud interaction enabled clients to use multiple interactive games to enable guests to interact with each other. There was also a live broadcast using multi-camera recording and multi-frequency channels to enrich the event.



Latest News