Every meeting planner is familiar with Murphy's Law: Whatever can go wrong, will go wrong. In this day and age, it's especially relevant. Thanks to the sheer number of threats facing meetings and events in today's day and age, it's no longer enough to have an emergency response plan; to truly protect your event from disasters like severe weather and terrorism, you need to have an emergency response plan for your emergency response plan.
For Sherri Lindenberg, senior vice president of marketing communications at Crump Life Insurance Services, that plan takes the shape of an old-fashioned binder.
"[Years ago] in this industry, everybody came to their event with a meeting plan in these massive binders full of all the information for our program. And if you didn't have your binder, you know, the world would come to an end," says Lindenberg, who tells Successful Meetings Senior Editor Leo Jakobson that every meeting planner should still have a big binder onsite with them -- even in the era of smartphones and tablets. "I look at it as a security blanket … Because if the power goes out -- and it could be as simple as a transformer or as horrible as a terrorism incident -- our devices are only going to last us so long. And at least we'll have this one hard copy. [My staff] looks at me like I'm ancient because they're thinking, 'But I have it on my phone.' My response is, 'Yeah, but when you can't charge your phone anymore what's going to happen?'"