The Events Industry Council (EIC) continues to collect data for its
Economic Significance Study, which it is conducting in partnership with
The goal of the survey is to calculate the contribution that the
business events industry makes to the global economy. For the first
time, the study will also measure the cumulative losses experienced due
to the pandemic.
Through the collected data, the EIC can establish the full value of
meetings for 2022 and beyond, as well as strategies being employed by
the meetings and events industry to accelerate its recovery.
The organisation has also released its latest Global Business Events
Barometer for the fourth quarter of 2022, which monitors changes within
the market relative to pre-pandemic levels. The barometer points to
continued growth across seven global regions in both RFP activity and
hotel group room nights.
"As the voice of the global events industry, we are committed to
continuing to collect, curate and share accurate and relevant data on
the condition of the industry," said Amy Calvert, CEO of EIC.
"We know that business events are a major contributor to the global
economy and by determining the full value of meetings in 2021, as well
as prospects for 2022, we are able to actively provide a clear and
credible statistical base on which to gain recognition for our industry
as a vital economic driver."
In 2017, business events supported 26 million jobs, reached 1.5
billion people and contributed US$1.5 trillion of GDP. Take the survey
to help the EIC measure the industry's current direct, indirect and
catalytic impacts. Survey respondents will receive one CE toward their
CMP or CMP-HC application or recertification requirements.
Take this survey.
Source: Northstar Meetings Group