When it comes to loyalty programmes, the more places that members can enjoy special benefits, the better. To that end, Hyatt Hotels Corporation and Small Luxury Hotels of the World (SLH) announced last week a new strategic loyalty alliance that allows members to earn and redeem points during their stays at participating SLH hotels when they book through Hyatt channels. Around the world, Hyatt has more than 700 hotel establishments, while SLH has more than 500 independently owned luxury hotels.
"This is another example of how Hyatt continues to listen to the wants and needs of World of Hyatt members and take meaningful action," said Mark Hoplamazian, president and chief executive officer, Hyatt. "SLH's high-end collection of boutique hotel experiences means our members will soon be able to earn and redeem World of Hyatt points in more places, including many new locations in Europe and Asia."
Filip Boyen, CEO of SLH, added that the company is constantly looking for ways to add value to its independently spirited hotels, and that the alliance with Hyatt means that World of Hyatt members will be able to enjoy loyalty benefits across a wider choice of small independent luxury hotels. "For SLH, our hotels are our brand, and we look forward to expected increased occupancy with significant exposure to the World of Hyatt programme's more than 10 million members," Boyen said.