Since February this year, more than 2,400 meetings professionals have undergone Marriott International's Hybrid Learning Labs in the US to understand the ins-and-outs of planning and executing a successful hybrid meeting.
As part of Marriott’s Connect with Confidence programme, customers and clients attended these 90-minute sessions in-person at Marriott hotels in Denver, Chicago, Houston, Atlanta, Dallas, Bethesda, Austin, Minneapolis and Phoenix.
From 9 June, Learning Labs will carry on in Boston, New York City, Philadelphia, and then, globally.
"While nothing replaces face-to-face interaction, we do understand the need to expand the reach of the meeting to those attending virtually. This has been a trend and has certainly increased in the past year. Our hotels are ready to work with each meeting professional on how best to support their meeting objectives and the ever-changing requirements that come with the current business environment," said Tammy Routh, senior vice president, global sales organisation for Marriott International.
In these sessions, meeting professionals are guided in small-group tours to learn the steps to executing a hybrid meeting. This includes how to set-up an on-site rapid Covid-19 testing centre/waiting room, temperature screening processes, socially-distanced general session and break-out set-ups, redesigned food and beverage concepts and solutions, virtual streaming capabilities and more.