. Marriott: Hotel group and hybrid meetings instructor? | Meetings & Conventions Asia

Marriott: Hotel group and hybrid meetings instructor?

More than 2,400 meeting professionals have experienced Marriott's hybrid learning labs in US, which is set to go global.

Following the launch of Learning Labs in Boston, New York City and Philadelphia, Marriott will roll out these sessions globally.
Following the launch of Learning Labs in Boston, New York City and Philadelphia, Marriott will roll out these sessions globally.

Since February this year, more than 2,400 meetings professionals have undergone Marriott International's Hybrid Learning Labs in the US to understand the ins-and-outs of planning and executing a successful hybrid meeting.

As part of Marriott’s Connect with Confidence programme, customers and clients attended these 90-minute sessions in-person at Marriott hotels in Denver, Chicago, Houston, Atlanta, Dallas, Bethesda, Austin, Minneapolis and Phoenix.

From 9 June, Learning Labs will carry on in Boston, New York City, Philadelphia, and then, globally.

"While nothing replaces face-to-face interaction, we do understand the need to expand the reach of the meeting to those attending virtually. This has been a trend and has certainly increased in the past year. Our hotels are ready to work with each meeting professional on how best to support their meeting objectives and the ever-changing requirements that come with the current business environment," said Tammy Routh, senior vice president, global sales organisation for Marriott International.

In these sessions, meeting professionals are guided in small-group tours to learn the steps to executing a hybrid meeting. This includes how to set-up an on-site rapid Covid-19 testing centre/waiting room, temperature screening processes, socially-distanced general session and break-out set-ups, redesigned food and beverage concepts and solutions, virtual streaming capabilities and more.


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