From carbon neutral meetings to virtual conference centres, and from
holograms to bento deliveries, hotels come up with inventive ideas to
attract MICE groups
Here are several highlights to pique your interest:
An eco-friendly approach
Conrad Seoul general
manager Mark Meaney says that a carbon-neutral campaign targeting the
MICE market will be a key focus this year, actively promoted to
multinationals and large domestic companies.
“As this is a new promotion, there has not yet been a measurable
contribution to the reservation rate,” he says. “But since many
companies are now committed to carbon-neutral and environmental, social
and corporate governance, we are very confident this will be an
attractive selling point for global and domestic companies alike.”
Metaverse meets MICE
Regal Hotels Group, one of the largest hotel operators in Hong Kong, is also looking at sustainability, but with a tech twist.
Last month, it announced its ‘MetaGreen’ initiative, a project to
develop an ESG (environmental, social, and governance) themed plot of
‘land’ in The Sandbox, a gaming virtual world.
MetaGreen, which is due to launch in October, aims to promote
eco-friendly choices and foster a sustainable community to support a
It will feature the MetaGreen Convention Center, The Sandbox's first
MICE facility where ESG-related sustainability conferences will be
hosted, which Regal says will “demonstrate the next generation of
interactive corporate events in the metaverse”.
With travel restrictions in Japan
ongoing (although foreigners may be allowed in as early as June), it’s
perhaps not surprising that hotels in Japan are investing in virtual
The Sheraton Grande Tokyo Bay Hotel, for example, is promoting
audiovisual packages for virtual meetings and online events based around
A hotel spokesperson says: “The service aims to create an
environment in which the speaker seems to be here, by relaying [the
meeting at] the hotel with other locations online, using “Teams” or
“Zoom” and projecting these images onto a transparent panel.”
Food, glorious food
The Sheraton Grande Tokyo Bay
is also developing and promoting its catering and food delivery
offering, with a bento box service for those attending meetings
virtually. The menu items and cost can be customised according to the
client's needs and the delivery fee is included.