For the past few year, Brisbane has been trying hard to position itself as a destination for meetings, incentives, conferences and exhibitions (MICE) activities - and their efforts have finally paid off.
Following a record year of activities by the Brisbane Convention Bureau, the city's economy is set to be boosted by more than AU$96 million (US$70.7 million), with 46,000 delegates, including some of the world's foremost experts, set to visit the city over 164,000 event days.
Brisbane's new-found popularity makes sense too, considering the fact that the city is home to one of the world's best convention centres. In fact, in the last year alone, Brisbane saw 78 conferences, with 34 of them being international events.
Graham Quirk, the Lord Mayor of Brisbane, is more than happy with the results. "These events create valuable professional development, networking and investment opportunities within local growth sectors and deliver flow-on economic benefits for tourism and hospitality businesses, including hotels, restaurants and retailers."
Juliet Alabaster, Brisbane Convention Bureau's general manager, added that the majority of the conference bid wins had been achieved in partnership with the Brisbane Convention & Exhibition Centre (BCEC). "Our conference wins have added to the wider Brisbane business events industry's success in attracting events, which has been supported by a growth in world-class infrastructure, four- and five-star hotels, and diverse leisure attractions," she elaborated.
Looking ahead, Brisbane Convention Bureau is committed to enhance its partnership with various partners to grow international convention business for Brisbane and Queensland in a highly competitive environment.