A digital-first approach to hospitality

A view of the Novotel Ambassador Seoul Dongdaemun from the street level.
A view of the Novotel Ambassador Seoul Dongdaemun from the street level.

Novotel was proud to announce last week the opening of its 500th hotel in Seoul, South Korea: the Novotel Ambassador Seoul Dongdaemun, located in the heart of the capital's shopping district. What makes this hotel stand out from the brand's other offerings is undoubtedly its digital-first approach to hospitality. 

All 523 rooms come with the latest state-of-the-art facilities, including mobile concierge services, as well as an in-suite smartphone that guests can use freely during their stay. The smartphone in particular is pre-loaded with everything from hotel information and maps to call and messaging functions. Guests can even remotely access the room's amenities using the special iStay app - super convenient for business travellers on the go. 

Speaking of business travellers, the hotel also has ample space for events. The Grand Ballroom can hold up to 280 guests, while the meeting room and board room can accommodate up to 20 guests for small workshops and seminars. 

Beyond the technological wizardry, Novotel Ambassador Seoul Dongdaemun comes with hospitality offerings that guests have come to expect from the brand. For example, there is the all-day dining restaurant that serves a variety of Korean, Japanese, Chinese and Western food; the Gourmet Bar, which features a range of French-inspired cocktails and beverages; the rooftop bar, Social 21, which is a perfect spot to admire the city skyline. Business travellers, in particular, will be pleased to know that they enjoy a host of club privileges, including breakfast and afternoon tea offerings, as well as daily happy hours at the hotels' executive lounge.

"The opening of Novotel Ambassador Seoul Dongdaemun Hotels & Residences heralds an era of new beginnings for the Novotel brand with the property's first mixed-use flagship development that combines a hotel and residences. Seoul is the heart of the national design scene and competes on the world stage as a technological powerhouse - this stunning newly built property combines these two strengths and transposes them onto experiential stays for leisure, business, and family travellers," said Patrick Basset, COO of AccorHotels, Upper Southeast and Northeast Asia.

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