MyCeb recognised seven industry professionals and shared innovative ideas as part of its 'New Norm in Organising Future Business Events' competition.
KULALA LUMPUR — Winners of the Malaysia Convention & Exhibition
Bureau (MyCEB)’s New Norm In Organising Future Business Events contest
revealed what business events will look like post-Covid — and it’s a
future reliant on technology to deliver quality content, security, and
wellness.
For conference specialist at Medical Conference Partners, and third
place winner in the conventions category, Pravitra Jeyaratnam, who
organises events for medical associations, “Technology can be used to
accommodate delegates’ busy schedules.” Her hybrid event proposal offers
time-poor delegates a chance to attend satellite events closer to home
while staying connected to the main event virtually, where they could
absorb new knowledge on-demand and at their own pace.
Co-founder and managing partner of Hyve AI PLT, Rafiuddin Ridzwan,
felt that exhibitions of the future would be “highly targeted exclusive
events.” Buyers would only get invited to an on-site event if they met a
minimum number of business appointments arranged via a matching app.
His winning idea in the trade exhibitions category was a modular,
station-based B2B personal meeting pod equipped with high-speed
internet, teleconferencing technology, and acoustic silent wall. It
could be applied to select the right buyers through a virtual
matchmaking programme.
Hyve AI's proposed meeting pod is equipped with high-speed internet, teleconferencing technology, and an acoustic silent wall.
To encourage delegates to safely travel and meet at onsite events
under the new norm, Jake Lee, a graduate of Berjaya University College,
and first place winner in the conventions category, proposed the
E-ticket 4.0 technology. Its tracking system records each delegate’s
event journey, enabling government agencies and health officials to
monitor the safety and health of business delegates. The technology also
opens up opportunities for event organisers to collaborate with tourism
and hospitality partners to encourage delegates to explore a meeting
destination further, contributing to the local tourism economy.
For Micky Ng, founder of Above Creative Events, who placed first in
the meetings category, attending meetings whether on-site or online, can
take a toll on delegates, and the pandemic situation has opened the
eyes of the public to health awareness. “Wellness activities such as
ice-breaker games and meditation breaks could be the new norm in
business events of the future,” she said.