Let's meet and talk business in Malaysia

Reviving business events and reshaping them more impactful and sustainable will be a key focus at the Meet in Malaysia @ Malaysia Business Events Week (MIM @ MBEW), which is organised by Malaysia Convention & Exhibition Bureau (MyCEB).

Taking place 29 August – 1 September 2022 at World Trade Centre Kuala Lumpur, the seventh edition of the event – with the theme "Reshaping Business Events" – is expected to attract more than 700 delegates, international speakers and buyers, association executives, industry partners, stakeholders, and media.

Not only will MIM @ MBEW showcase the latest trends, best practices and case studies with a focus on sustainability and digitalisation, it will also promote Malaysia as a global business events destination, highlighting its global connectivity, tourist attractions, state-of-the-art infrastructure and unique hospitality, said Dato Sri Abdul Khani Daud, CEO of MyCEB.

During the event, a Memorandum of Cooperation will be signed between Malaysia and Indonesia's industry stakeholders. "This strategic partnership targets to build a closer relationship with our Asia counterparts based on communality and explore new opportunities to boost the business events market within the region,” he added.

The main component of MIM @ MBEW will be a full-day conference, which will be officiated by the Minister of Tourism, Arts and Culture, YB Dato’ Seri Hajah Nancy binti Shukri, while the B2B exhibition, BE Xchange, will feature sustainability workshops and business strategy roundtable.

This year's event is also conceived with sustainability in mind. This include initiatives to minimise food waste, avoid single-use plastics, carbon footprint, working closely with NGOs for a food drive initiative, CSR programme with Zoo Negara, and collaborate with Kloth Malaysia to avoid unwanted clothes to go to landfill.

According to the organiser, all collaterals used during the event will be environmental-friendly and up-cycle. MyCEB has also engaged Urbanice Malaysia and Global Destination Sustainability Movement to inculcate sustainability in the DNA of business events industry.

Speakers during the conference will represent all key international business events associations, including Asian Federation of Exhibition and Convention Associations (AFECA), Business Events Council Malaysia (BECM), Destination International (DI), International Congress and Convention Association (ICCA), International Association of Professional Congress Organisers (IAPCO), International Association of Exhibitions and Events (IAEE), Malaysian Association Of Convention & Exhibition Organisers & Suppliers (MACEOS), Malaysian Society of Association Executives (MSAE), Professional Convention Management Association (PCMA), Global Association of the Exhibition Industry (UFI), Union of International Associations (UIA).

As well, M&C Asia and BERNAMA have been appointed the official media partners for the event.

For more information and to register for the event, click here.