Breakbulk Middle East (BBME) will return to Dubai for a third
consecutive year from 9-10 February 2021, where this year's edition
welcomed 3,444 visitors coming from 72 countries.
A key pull factor: A raft of stringent anti-Covid measures at Dubai
World Trade Centre, the same venue that ushered in the return of MICE in
the UAE with the ‘Ai Everything x Restart Dubai Summer Conference’ held
on 16 July.
These safety measures encompass physical distancing, enhanced
cleaning and hygiene, mandatory detection and tracing, and
communication. For 2021's event, BBME continues to up the safety game
with these additional steps:
A contactless registration system with limited onsite registrations
to manage overcrowding, while also streamlining queuing at entrances.
All attendees will be issued with an e-ticket in advance to gain access
to the event. Entry and exit will also only be one-way.
Specially created four-metre gangways will run the length of the
Sheikh Saeed Hall 1 to widen aisles, and ensure safe physical
New meeting areas will be drafted into the floor plan of Dubai World
Trade Centre, to allow face-to-face meetings for up to 4 people while
incorporating safe physical distancing and other added protective design
An expanded Breakbulk Middle East Main Stage theatre to allow safe physical distancing measures.
Increased times between content sessions to allow for enhanced cleaning of the area.
H.E Eng. Ahmed Sharif Al Khouri, director general of the Federal
Transportation Authority for Land and Maritime, Abu Dhabi, applauded the
UAE's resilience in fighting the pandemic, "as well as its emergency
response readiness, and successful planning and action".
"The pandemic has underpinned the need for businesses to be agile to
remain competitive. Now with a gradual return to normalcy, the nation
serves as a model for how public and private collaboration is crucial in