A new Australian event wants the industry to 'Get Local' — because "the domestic industry needs this event, a place to reconnect and do business which we need more than ever in 2021," says show co-founder, Gary Bender.
Event planners, incentive organisers, associations and suppliers might recognise Get Local's format, based off the award-winning Get Global show, which last happened in 2019.
A year after the pandemic tore through travel and meetings industry, show co-founders, Donna Kessler and Gary Bender, said that pent-up demand to meet face-to-face is the catalyst behind the event.
“The power of person-to-person events is a proven fact. A comprehensive survey, undertaken by Business Events Sydney (BESydney) found 91% of event goers believe that face-to-face meetings exposed them to new and innovative ideas," said Bender. This follows earlier research also by BESydney, which reveal that majority of Australians are comfortable attending business events right now.
“Businesses need ideas and to innovate, and it can’t continue to be done in isolation,” said Kessler.
Echoing this, Bender added: “2020 was the year of hibernation, 2021 is the year of collaboration and Get Local is the vehicle to make that happen."
The expo has already garnered support from 20 industry partners, including regional convention bureaus from the Hunter Valley, Central Coast, and the Orange region, as well as major partners, Destination New South Wales, and the Association of Australian Convention Bureaux (AACB).
NSW Minister for Jobs, Investment, Tourism and Western Sydney, Stuart Ayres, said it was "fantastic to see the boost in confidence in NSW in getting back to business and attending events in-person".
He added: "We know that the recommencement of business events will be crucial in rebuilding and supporting the industry, and the NSW Government is focused on making sure event planners know about the many great locations and venues that regional NSW has to offer."
Get Local will take place at ICC Sydney on 29 and 30 July 2021.