Four priority regions have been selected to act as "beacons" in the
six-step recovery programme of Indonesia's Ministry of Tourism and
During the recent “Bounce Back Quickly” webinar conducted by the
Ministry of Tourism and Creative Economy, the ministry’s strategic
management director Wawan Rusiawan said the four regions are Bintan and
Batam Islands in the Riau Archipelago; Bandung and Cirebon in West Java;
Yogyakarta, Surakarta (Solo) and Semarang in Central Java (sometimes
referred to as Joglosemar); and Bali, Lombok and Banyuwangi.
To accelerate tourism recovery in these regions, the ministry will
prioritise promotion of these destinations to the domestic market and
provide stimulus packages to suppliers and travellers.
Rusiawan also stated that the ministry is distributing 2.4 trillion
rupiah (US$171 million) worth of travel discounts for Indonesian
nationals between October and December. The ministry estimates that this
will have a flow-on effect of up to 28.6 trillion rupiah (US$2 billion)
for the tourism industry.
“We are focusing on four main destinations that are well-known and
have been frequently visited by tourists during the rebound period,” he
Developing and promoting outdoor tourism has been a strong focus of
the ministry’s recovery campaign since the beginning of Indonesia’s ‘new
The city of Bandung, at an altitude of 673 metres and with a
relatively cooler climate, has long been popular for outdoor
recreational and team-building activities, making it an obvious
candidate for the programme.
According to Joseph Sugeng Irianto, chair of the Indonesian Travel
Agents Association (Astindo) regional leadership council of West Java,
Bandung offers myriad natural attractions.
“The current trend is for outdoor destinations. Bandung has many
mountains, valleys, rivers, tea plantations and forests that provide
fresh air, so travellers can feel comfortable and completely avoid
indoor crowds,” he said. “There are also many man-made outdoor
attractions, such as the Lembang Floating Market and Dusun Bambu.”
As well, Bandung's award-winning ecotourism family recreation park Dusun Bambu is due to reopen on 1 December.
During the ministry’s webinar, secretary general of the Indonesian
Hotel and Restaurant Association, Maulana Yusran, encouraged the
government to prioritise the MICE sector over the leisure travel sector
in its recovery campaign. “From the hotel perspective, MICE is now the
main focus,” he noted.
Another of the ministry’s four priority regions, Bintan and Batam in
the Riau Islands, is one of Indonesia's leading MICE destinations, and
has been particularly popular for corporate retreats from Singapore due
to their proximity. The region is expected to receive an increase in
foreign arrivals with the new diplomatic and essential business travel
agreement between Indonesia and Singapore, which came into effect in
“As a tropical island destination, Bintan already possesses a
distinct advantage,” said Alpha Eldiansyah, general manager of Banyan
Tree Bintan, Angsana Bintan and Cassia Bintan. “Meeting delegates are
certain to welcome a change in scenery after a prolonged hiatus spent
indoors. Our integrated resort complex is surrounded by the South China
Sea, a private beach and lush rainforests, providing ample opportunities
for safe distancing in a natural setting.”
During a recent fam trip in Bintan, Azis Mutaqin, a MICE and leisure
travel industry professional and Indonesian Travel Agents Association
(Astindo) member, said the island is one of Indonesia’s best MICE
choices because of its international hotels, team-building facilities,
F&B options, and the ability to “get back to nature.”