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Welsh welcome

Go North Wales has launched a new collaborative initiative for MICE

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Beauty by the beach: Venue Cymru. Credit: Venue Cymru

NORTH WALES - Go North Wales, the NTO for North Wales, has launched Meet North Wales, which aims to promote relevant business events products, venues and experiences across the region to work together to offer business events relevant to event professionals and buyers. The group consists of a diverse range of businesses in both the corporate and incentive markets including Bangor University, Venue Cymru, Portmeirion and Adventure Parc Snowdonia.

The Welsh Government's investment in North Wales is part of its new approach to attract business events to North Wales and throughout the country, which could achieve an estimated economic benefit of up to £24 million per annum from MICE.

Venue Cymru, located in Llandudno, North Wales, has unveiled a £2.7 million upgrade to raise the standards of its conference facilities as part of Visit Wales Business Events' objective to bring more conferences, meetings and exhibitions to the country.

The redevelopment is designed to attract a greater number of business events to the venue, which offers space for up to 5,000 delegates, through the creation of four sub-plenary spaces to compliment Venue Cymru's 1,500 seat auditorium and 2000 sqm of exhibition space. The venue has already confirmed several large events up to 2024.

This April will also see Wales host MeetGB at ICC Wales and The Celtic Manor Resort. MeetGB is VisitBritain's flagship event for the international business events community. ICC Wales in Newport, the first large-scale convention centre of its kind in Wales was opened last year.

European and North American event planners and agencies attending MeetGB will have the opportunity to explore the region on a Welcome to North Wales familiarisation trip which will include a visit to Venue Cymru and a selection of incentive experiences including a surfing lesson, RibRide experience and zip lining.