Tourism New Zealand brings its best to IBTM

Growing the business events market is top on the list

New Zealand: beauty and much more

SINGAPORE - Tourism New Zealand is increasing its visibility by its presence at the inaugural IBTM Asia Pacific this April.

"New Zealand already appeals to the Asia Pacific market, with 80 per cent of all arrivals from this region, however we see considerable opportunity to grow business events from this market," said Ms Lisa Gardiner, global manager business events at Tourism New Zealand.

The region's business events segment is projected to hit US$441 billion by 2025 according to Allied Market Research. New Zealand will be pushing its geographic proximity, flight connectivity and ease of doing business, said Ms Gardiner.

"Add to that New Zealand's reputation in the region as a positive collaborator, plus our knowledge hubs and innovative thought leaders, and we are well-positioned as a host destination on the Asia‐Pacific events circuit," she added.

New Zealand has already nabbed a few big events in the next few years including the Asia Pacific Regional Conference of the World Organisation of Family Doctors - WONCA (2020), the Asia Pacific Conference on International Education (2021) and the Australasian Coasts & Ports Conference (2021), alongside major international conferences on subjects ranging from food science to volcanology, bridge engineering to colorectal surgery.

It will also showcase world‐class convention centres being built in Auckland and Wellington, and the new Te Pae ‐ Christchurch Convention Centre which opens in October this year.

Exhibitors include Auckland Convention Bureau, New Zealand International Convention Centre, Te Pae - Christchurch Convention Centre, Millennium Hotels and Resorts, Liberty International - Australia and New Zealand, Business Events Wellington and Hobbiton Movie Set and Tours.

IBTM Asia Pacific will run from 6- 8 April 2020 in Singapore's Marina Bay Sands Expo & Convention Centre.

Latest News