Thai MICE players urge govt to rethink 300-baht tourism fee

Instead of creating more barriers to entry, we should be "crying out" to visitors, says Informa Markets Thailand co-chairman.

Proposed tourism fee is expected to bring in 3 billion baht, based on the projected number of 10 million visitors in 2021.
Proposed tourism fee is expected to bring in 3 billion baht, based on the projected number of 10 million visitors in 2021. Photo Credit: Getty Images/ Jens_Lambert_Photography

Event professionals and MICE industry stakeholders in Thailand have urged the Thai government not to make a difficult situation worse by charging a "tourism fee" to all international visitors, after a proposal was announced earlier this month.

Thailand's Tourism and Sports Minister, Phiphat Ratchakitprakarn, said the 300 baht (US$10) will go towards a tourism promotion fund, which will be used to develop tourist destinations as well as providing visitors with insurance benefits while in the country.

The fee is expected to bring in 3 billion baht based on the projected number of 10 million visitors in 2021. However, details of how the fee would be collected and when it would take effect have yet to be formally announced.

Still reeling from the impact of Covid-19 restrictions, MICE professionals have expressed concerns over the fee, namely surrounding its objectives and timeliness.

"The government should take careful consideration on the timing of the fee imposition," said Patrapee Chinachoti, co-chairman of Informa Markets Thailand.

Instead of creating more barriers to entry, Chinachoti said that public- and private-sector stakeholders should be "crying out" to invite visitors. "This announcement has negative impacts on MICE and affects the feeling of the people who want to visit Thailand,” he said.

Sumate Sudasna, president of the Thailand Incentive & Convention Association (TICA), fears the additional charge may be the final straw for the few international travellers that are still entering the Kingdom, largely for business purposes.

"They've had to pay for their quarantine, so the fee would increase their financial burden, despite its small amount, and could affect the image of Thai tourism," he said.

Besides, operators would like the Thai government to protect MICE by attaching importance to the benefits and experience of MICE visitors.

Informa's Chinachoti said almost all visitors in the MICE sector have short stays, with movements often limited to the hotel and event venue. "They were not at-risks people who would need [added] insurance and they would not visit tourist destinations," he said.

"The fee is affordable but it should not be their costs, especially if they realised that the fee would contribute to a [promotional] fund. Therefore, the government would have to create understanding with travellers, he said.

Sudasna added that any levy on international visitors should be directed towards benefitting the traveller. "[The current proposal] would not be convincing and would [negatively] impact the attitudes of foreign tourists towards Thailand," he said.