Taipei is the latest to receive the Safe Travels Stamp, an affirmation which allows travellers to recognise governments and companies around the world which have adopted the SafeTravels health and hygiene global standardised protocols by the World Travel and Tourism Council (WTTC).
The Safe Travels Stamp is a result of deliberations alongside WTTC members, governments, health experts, and other industry associations in a bid to use one single, consistent messaging to optimise sector-wide recovery efforts and "avoid the confusion and uncertainty that prevails in the market today," said Alex Zozaya, executive chairman of Apple Leisure Group, which offers DMC services.
This is echoed by UNWTO secretary-general, Zurab Pololikashvili, who said that the stamp and Safe Travels protocols are "key to building trust" and that "public and private sector collaboration are of the essence here".
So far, other destinations in Asia Pacific awarded with the stamp include Fiji, Guam, Indonesia, Kazhakstan, Maldives, Mongolia, Philippines, Sri Lanka, Thailand and Uzbekistan.
Taiwan's capital received the Safe Travels Stamp in February, where Mayor Ko Wen-je handed certificates to representatives from the local tourism industry on 16 April to mark the occasion.
Ko signalled that the stamp also serves as a boost to public confidence towards domestic travel, with 35 local businesses across hotels, shopping malls, tour companies, and airlines already a recipient, and the next stage of certification slated for May. Taiwan also recently successfully hosted the 2021 Smart City Summit & Expo in March, which saw a total of 80,000 visits, and more than 250 exhibitors manning some 1,000 booths.
In Guam, the destination has similarly adapted the protocols to its airport, hotels, restaurants, attractions and other tourism related businesses.
"The WTTC's Safe Travels stamp is yet another way to demonstrate our commitment to the health of tourists and locals alike. Through consistency in the messaging and implementation of these protocols, we hope to instil confidence in our source markets as we welcome visitors to the island again," said Carl T.C. Gutierrez, president and CEO at Guam Visitors Bureau.
The meetings sector is also onboard, such as Maritz Global Events, where president David Peckinpaugh has referred to the stamp as the brand's way of "prioritising the well-being of our participants, while always understanding their emotional need for human connections".
Hilton president and CEO Chris Nassetta has pointed out that "travellers will only venture out into the world again when they feel it is safe to do so, making it critically important that we give them the confidence and peace of mind they need".