BANGKOK - Thailand Convention & Exhibition Bureau (TCEB) will be zooming into expediting the MICE sector in 2020 via a new 4Ms movement as well as their national push for sustainable MICE cities.
TCEB expects to receive 1.38 million MICE travellers next year, of which 762,000 would come from the meetings and incentives market alone.
Thus for 2020, TCEB will still focus on the meetings and incentives sectors, with primary markets identified as India, Korea, Japan, Australia, New Zealand, China, the ASEAN zone and USA. Europe has been earmarked as their secondary market, with plans to expand to countries in Eastern Europe.
To reach these targets, the 4Ms movement was first launched at the annual IT&CMA and CTW Asia-Pacific 2019. Meet Now targets meetings groups travelling to potential cities; Meet Mega focuses on large-sized meetings groups; Meet Smart for groups with conformity to Thailand 4.0 policy; and Meet Sustainable 2020 for delegates with sustainable activities in mind.
These four groups will receive privileges including a special MICE lane at the airport, souvenirs and cultural performances at their meetings, and conditional budget support of up to 1 million baht (US$33,000).
Apart from enhancing Thailand's image and readiness to host international meets, TCEB president Chiruit Isarangkun Na Ayuthaya emphasised their goals to turn five key provinces into sustainable MICE cities.
They are Bangkok, Chiang Mai, Pattaya, Phuket and Khon Kaen.
The first campaign for these five upcoming MICE cities is the 'Zero Plastic Events', looking to reduce the use of plastic bottles in meetings facilities by 50%, dropping from 17,345,674 to 8,672,837 in one year.
In lieu, delegates can expect the use of glass bottles for short meetings, reusable bottles that can double as souvenirs for longer meetings, and the implementation of water coolers. All plastic and paper cups will be banned.
"If the operations go well as planned, the number of plastic bottles will be reduced as estimated, which is 638 tonnes of carbon dioxide equivalent or equal to planting 70,226 trees. Costs can be lowered by 30 million baht," said Mr Chiruit.
"TCEB is confident that this collaboration is another milestone of unification towards bringing Thai MICE towards sustainability and enabling Thai MICE to meet the standards and recognition as Asia's leading MICE destination."