SINGAPORE — The Singapore Tourism Board (STB) has developed a risk
management framework for business events of up to 50 attendees, which
will be piloted at two hybrid events set to take place in August and
Under the Safe Business Event Risk Management Framework, event planners must achieve five key outcomes:
1. Infection control measures for every stage of an event attendee’s journey (pre- to post- event)
2. Limits on crowd density
3. Limits on close contacts between individuals
4. Ensuring a safe and clean environment
5. Preparing for emergencies relating to COVID-19
With meetings and events on hold since March, planners are eager to
resume operations and have welcomed the framework. However, without a
firm restart date, frustration is lingering, and some business owners
are concerned that they may not be able to hold on for much longer.
Speaking to M&C Asia, one event production company said that,
compared to neighbouring countries like Thailand and Malaysia, Singapore
is "acting very slowly".
Nevertheless, the Singapore government insists that a calibrated
approach is necessary. During a webinar last week, Minister for Trade
and Industry, Chan Chun Sing, cautioned tourism and MICE players to be
realistic about a mass market recovery, saying "we must be
psychologically prepared" to deal with a volatile global environment
that includes recurring waves of infections.
STB CEO, Keith Tan, said the organisation is looking to redesign jobs
and strengthen capabilities so that the industry can survive this
"More job losses are inevitable and existing support measures will
eventually tapper off, but STB will look to support in other ways," he
said, encouraging stakeholders to experiment with technology to create
personalised, digital experiences.
With a reference to changes in consumer behaviour and business needs,
both Tan and Minister Chan advised industry stakeholders to 'rethink
and reinvent' the MICE model — with a focus on virtual and hybrid
A proposed hybrid model will be trialled at the 2020 IEEE
International Conference on Computational Electromagnetics (24 to 26
August 2020) and the Asia Pacific MedTech Virtual Forum 2020 (24
September 2020). Each event will feature a maximum of 50 onsite
attendees, in addition to approximately 1,000 attendees participating
virtually across both events.
Held in Southeast Asia for the first time, the 2020 IEEE
International Conference on Computational Electromagnetics was initially
planned for March 2020, but was postponed due to COVID-19 developments.
In its new hybrid format, sessions will be streamed online for
delegates to attend the conference virtually.
Professor Shen Zhongxiang, General Co-Chair of the 2020 IEEE
International Conference on Computational Electromagnetics, said: “We
chose to continue with our conference in Singapore because of the
country’s strong track record in delivering quality business events. We
have complete trust that the Singapore authorities and our venue partner
have stringent measures to help us deliver a safe event for our
Meanwhile, the Asia Pacific MedTech Virtual Forum will see delegates
take part in virtual networking and online discussions, which may be
complemented by physical panel discussions and networking events.
If these two events proceed smoothly, STB may allow other similar B2B events to resume gradually.
Industry Resilience Roadmap
To provide further guidance for MICE businesses, STB and Enterprise
Singapore (ESG) are collaborating with the Singapore Association of
Convention and Exhibition Organisers and Suppliers (SACEOS) to formulate
an Industry Resilience Roadmap (IRR) to help event planners create more
agile business models and implement new digital capabilities into their
STB's Tan said he is confident that Singapore's MICE industry will
"lead the way in reimagining what a safe and high-quality business event
could look like. Together with our industry, we want to set Singapore
apart as the world’s leading destination for safe, trusted and
innovative business events".
SACEOS president, Aloysius Arlando, added: “Right now, our industry
is at a strategic crossroads, and I am heartened that many of our
members and industry players have leveraged this crisis as an
opportunity to innovate and up-skill. We are taking a whole-of- industry
approach to establishing safe operating standards and resilient
businesses. Together with STB and industry, we have marshalled our
collective wisdom and strength to formulate the IRR and ensure Singapore
can continue to be competitive; a global Asia node in a COVID- 19-safe
For more information, and to access STB's Safe Management Measures Checklist visit: https://www.stb.gov.sg/content/stb/en/home-pages/advisory-for-MICE.html