Singapore Tourism Board (STB) and Singapore Association of Convention
& Exhibition Organisers & Suppliers (SACEOS) have joined forces
to launch a roadmap aimed at raising sustainability standards across
Singapore’s MICE industry over the coming years.
roadmap is guided by the Singapore Green Plan 2030 and the United
Nations (UN) Sustainable Development Goals and lists three specific
targets to position Singapore as one of the most sustainable MICE
destinations in Asia Pacific.
Singapore wants to go big on experience and small in footprint
Sustainability takes central theme as Singapore Tourism Board ramps up
enhanced support programmes for international MICE groups. Read more
These include developing a set of sustainability
standards by 2023 that the industry can readily apply, with the aim of
making these internationally recognised by 2024 and ensuring that
purpose-built MICE venues and 80% of SACEOS members obtain
internationally or nationally recognised sustainability certification,
or both, by 2025.
The venues in question include Changi Exhibition Centre, Raffles City
Convention Centre, Resorts World Convention Centre, Sands Expo and
Convention Centre, Singapore EXPO and Suntec Singapore Convention &
A third target relates to the Singapore MICE industry tracking waste
and carbon emissions by 2023, to reduce waste as aligned with the
Singapore Green Plan by 2030 and achieve net-zero emissions by 2050 in
line with the national net-zero target.
The commitment to sustainability comes on the back of Singapore’s
strong MICE recovery following the reopening of its borders in April
this year and a growing demand for sustainable business travel. More
importantly, STB says the industry recognises the key role it plays in
reducing the impact of MICE events on our environment.
Edward Koh, executive director, conventions, meetings & incentive
travel at STB and co-chair of the MICE Sustainability Committee said:
“Event delegates and corporate travellers are increasingly concerned
about the environment, prompting event organisers to turn to
destinations that make sustainability a priority. It is imperative that
Singapore’s MICE industry evolves to meet the growing demand for
responsible business travel. The MICE Sustainability Roadmap provides
clear direction and targets to enable this transformation, eventually
contributing to our national sustainability goals.”
Sukumar Verma, SACEOS vice president for Industry & Enterprise
and co-chair of the MICE Sustainability Committee said: “As MICE events
continue to make a strong comeback and bring communities together again,
the industry is committed to becoming more sustainable and reducing our
impact on the environment. To this end, many MICE players are
incorporating and prioritising sustainability in a way that is
meaningful for their business proposition.”
Roadmaps are part of STB’s overall strategy to build a sustainable
tourism sector. The MICE Sustainability Roadmap is the second such
initiative, following the launch of the Hotel Sustainability Roadmap
earlier this year.