As China prepares to open borders between Macau and the mainland,
Hong Kong Tourism Board (HKTB) is ramping up efforts to re-engage and attract
MICE planners from regional source markets.
Discussions with other destinations on forming travel bubbles are
also progressing well, lending confidence to the business events
“It is anticipated that the mainland, in particular the Greater Bay
Area, and some short-haul markets will be open for travel relatively
soon," said HKTB chairman, YK Pang.
"HKTB is planning promotions and tactical offers targeting these
markets, which will be launched immediately once cross-boundary travel
Pang added that the tourism board is also working on Open
House Hong Kong – a co-platform between the HKSAR Government and trade
partners serving to inform international visitors and planners of the
destination’s Covid-safe status, together with a host of attractive
offerings and experiences.
Driving this momentum is a slew of recent event wins, which include
first-time meetings such as The International Air Transport Association
(IATA) World Cargo Symposium, the Asia Sports Technology Conference, the
Congress of the Asian Society of Transplantation, and the China
Millions Forum Elite Annual Meeting.
“We are excited to see Hong Kong winning such strategically important
MICE events against competitors around the world,” Pang said.
"It demonstrates international event organisers' confidence in Hong
Kong as a strategic, safe and hygienic destination for high-profile
"HKTB will continue to proactively engage international and Hong Kong
organisers to bid for hosting rights of major MICE events and step up
efforts in attracting repeated events with a view to maintain Hong
Kong's status as 'The World's Meeting Place'.”