On the road again

Thailand Convention and Exhibition Bureau moves into high gear with road shows and domestic stimulus package for MICE

Busy days for TCEB's director for meetings and incentives, Ms Nooch Homrossukhon. Credit: TCEB

SINGAPORE - Thailand Convention and Exhibition Bureau (TCEB) is embarking on a series of roadshows this quarter that will venture into new territories and visit mature ones as well. The CVB was in Kuala Lumpur and Singapore last week to meet with some 80 DMCs.

TCEB's director for meetings and incentives, Ms Nooch Homrossukhon, said: "We are visiting India this month and are aiming to bring 10 private sector partners such as hotels and attractions with us. This time, we will not go to Mumbai and Delhi, instead we are focusing on Calcutta and Ahmedabad in Gujarat," she said. The CVB will be meeting 30 agencies in these cities, and making another trip to India to meet corporate clients in the bigger cities, followed by Australian road shows, among others.

While many international meetings and incentives have been postponed and groups are maintaining a watch and see attitude, meeting groups with HQ in the US are another matter altogether as many have cancelled their meetings, said Ms Homrossukhon.

In 2018, inbound MICE travellers reached about 1.98 million and in 2019 it was 1.27 million.  From past trends, about 55% of the MICE business revenue comes from Bangkok and surrounds.

The government last week announced that it will provide emergency relief for Thailand's MICE industry with the COVID-19 outbreak. The TCEB plans to spend 200 million baht (US$6.42 million) to promote the MICE sector in partnership with the Thai Chamber of Commerce (TCC) and companies, providing cash incentives for meetings and seminars to aid domestic MICE. In 2019, domestic MICE travellers numbered around 29.6 million.

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