MyCEB’s Azman Haji Tambi Chik and the Malaysian delegation pay a courtesy visit to the Ministry of Tourism and Creative Economy’s Vinsensius Jemadu. Photo Credit: MyCEB
Malaysia Convention & Exhibition Bureau (MyCEB) has established a
partnership with Asosia Travel Agent Indonesia (ASTINDO) through the
signing of a Memorandum of Cooperation (MoC) on a three-day trade
mission to Jakarta. MyCEB also deepened ties with the Ministry of
Tourism and Creative Economy, and the Indonesian Exhibition Companies
Association (IECA-ASPERAPI) on the trip.
Commenting on the new alliances, CEO of MyCEB, Azman Haji Tambi Chik,
said: “I am thrilled to announce our new collaboration as we have
signed an MoC with ASTINDO. I am
confident that this newly established relationship will empower us to
achieve objectives that are beneficial to both Malaysia and Indonesia,
including the restoration of our countries' business events industry,
facilitating knowledge exchange, and exploring opportunities for other
business cooperation.”
The MoC is a strategic framework marking key areas of collaboration
between MyCEB and ASTINDO, including joint marketing and promotional
efforts for the business events sector. The agreement is also expected
to co-develop leads through information exchange of market intelligence
on campaigns, initiatives, programmes and projects.
"The MoC with MyCEB signifies a strategic step towards reinvigorating
our countries' business events industries. With MyCEB, we look forward
to generating quality leads and aim to create a dynamic and resilient
ecosystem that will drive the industry's growth in both regions,” said
Pauline Suharno, president of ASTINDO.
Amidst the cultivation of strategic connections, Malaysia engaged in a
constructive dialogue with Vinsensius Jemadu, deputy minister for
tourism product and events at the Ministry of Tourism and Creative
Economy. During this meeting, the Ministry expressed strong support for
the collaborative efforts in building a robust ASEAN business events community between Indonesia and Malaysia.
The envisioned ASEAN business events community aims to strengthen regional ties,
promote economic growth, and enhance the overall profile of the business
events industry across Southeast Asia. This endorsement reflects a
shared commitment to fostering cross-border collaboration and elevating
the region's standing as a prominent hub for international business
events activities.
Also, the visit with IECA-ASPERAPI crafted the blueprint for future
collaborative ventures in international business events. "IECA-ASPERAPI
is proud to witness the Bureau's continued dedication to building global
connections. This trade mission is a testament to a productive
long-term partnership and the importance of cross-border collaboration
in revitalising and expanding the business events sector,” said Hosea
Andreas Runkat, chairman of IECA-ASPERAPI.