MEET TAIWAN drives a focused approach in achieving green MICE aspirations

The convention bureau will intensify MICE deliverables that promote the nation's eco-conscious venues and suppliers as well as wellness and CSR activities.

“Despite being burdensome, crises can also bring about opportunities and force positive change,” said Cynthia Kiang, Director-General of the Bureau of Foreign Trade, Ministry of Economic Affairs.
“Despite being burdensome, crises can also bring about opportunities and force positive change,” said Cynthia Kiang, Director-General of the Bureau of Foreign Trade, Ministry of Economic Affairs. Photo Credit:tampatra/Gettyimages

Like other countries in the region, Taiwan has been striving to find a balance between pandemic prevention and economic recovery. Getting a handle on the health crisis early on, the country’s MICE industry was able to pivot quickly to virtual and hybrid meeting models.

“Despite being burdensome, crises can also bring about opportunities and force positive change,” said Cynthia Kiang, Director-General of the Bureau of Foreign Trade, Ministry of Economic Affairs, which launched the country’s convention bureau, MEET TAIWAN, in 2009.

“Our business events were not completely shut down during this unprecedented challenge, because the government actively assisted organisers with arranging digital exhibitions in line with digital transformation,” she said.

This included the TAIPEI AMPA trade show, which attracted more than 10,000 visitors; the hybrid Asia and Oceanian Congress of Neurology; and the world-renowned Computex 2021, which attracted nearly 400,000 online visitors from 117 countries.

Taiwan’s solid technological foundations, especially in 5G connectivity and VR/AR developments, bodes well for a ‘hybrid’ future. Nevertheless, Kiang acknowledged the industry’s digital shift “still has a long way to go and the process is also difficult”.

She added: “Digital MICE talents are very important for improving the industry; therefore, we are actively cultivating our MICE planners to promote digital transformation and provide organisers with innovative digital experiences.”

And when it comes to long-term recovery, Kiang believes a sharpened focus on sustainability will prove vital as more government and business leaders set goals to address climate change.

“In 2013, MEET TAIWAN formulated a three-prong approach to practice green MICE; namely, establishing green concepts, encouraging action, and counselling for certification,” Kiang explained. “We hope to implement a low-carbon economy that serves as a model for Asia. Green MICE Guidelines have been issued by our government, incorporating the spirit of reducing, recycling, and reusing to help MICE events implement green actions that will facilitate MICE supply chains with driving a green economy.”

Moving forward, the bureau will focus on promoting Taiwan’s eco- conscious MICE venues and suppliers (17 of which have acquired the industry- leading ISO 20121 accreditation) as well as wellness and CSR activities, and encourage corporate groups to experience the country’s easily-accessible natural surrounds.

“Since sustainability is a major concern of our time, Taiwan’s MICE industry must not be absent,” she said.



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