. Jeju, the post-pandemic wellness retreat we all need | Meetings & Conventions Asia

Jeju, the post-pandemic wellness retreat we all need

New CVB measures and nature-based activities set to attract corporate retreats and incentives.

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With its natural landscapes and wealth of outdoor activities, Jeju is a popular destination for corporate retreats and incentives. Photo Credit:Getty Images

With its natural landscapes and wealth of outdoor activities, Jeju is a popular destination for corporate retreats and incentives and its Convention and Visitors Bureau has also focused efforts on reinforcing the idea of safety, producing a ‘prevention procedure’ manual for the meetings and events industry.

This manual has been distributed to various stakeholders such as event organisers, agencies, hotels and convention centres, with guidance on how to hold safe events.

“We are constantly monitoring compliance with the manual, and we are distributing hand sanitisers, supporting the disinfection of event venues and offering shuttle bus services for participants,” says Kim Jae Ung, chairman at Jeju CVB.

Other efforts include non-face-to-face marketing, producing videos that highlight Jeju’s meetings and events infrastructure and supporting hybrid meetings with financial support and by facilitating technology.

Jeongyoon Chey, director, marketing & business development at agency MCI South Korea believes the island’s attractiveness will only increase, as delegates are now looking for a destination where “they can be in nature and enjoy the refreshing environment, relieving the stress from ongoing Covid-19”.

It’s a view echoed by Sky Seo, co-founder at DMC Danim Group, who says Jeju’s focus on wellness is also sending a positive message about the destination.

She highlights how Jeju Tourism Organization has planned “15 wellness tourist destinations”, a project that promotes Jeju as a wellness hub, where visitors can not only take care of their physical and mental health, but also enjoy their trip through nature-based activities.