Exceeding expectations: Sarawak does it again

Its business events industry recorded a superb year, hosting 107 events.

The Board of Directors Appreciation Dinner 2023, hosted by BESarawak.
The Board of Directors Appreciation Dinner 2023, hosted by BESarawak.

Sarawak’s business events industry has recorded another superb year, securing 95 national and international events with an estimated total economic impact of RM346.5 million (US$74.2 million), 139% above its target.

From 2024 until 2028, Sarawak is set to welcome over 42,000 delegates with direct delegate expenditure of about RM188.3 million and tax revenue of RM20.8 million.

For hosted events, Sarawak drew 107 business events, a 7% rise compared to 2022. The total economic impact of these events was RM372 million with over 45,000 delegates contributing RM202.2 million to the economy. The tax revenue for Sarawak is RM22.3 million. These figures are a 62% increase compared to the previous year.

Speaking at the Board of Directors Appreciation Dinner hosted by BESarawak, Abdul Karim Rahman Hamzah, minister for tourism, creative industry and performing arts of Sarawak, said: “This increase in delegate arrivals and economic impact is a sure sign that Sarawak is back to its pre-pandemic vibrancy.

“Our economic achievements demonstrate that we are targeting the right business events based on the Post Covid-19 Development Strategy 2030 - and ensuring they positively impact Sarawak. Furthermore, the industry must continue to be active in striving for excellence as we expand the business events infrastructure and secure more events.”

One of the event highlights was an expression of appreciation to dedicated employees of BESarawak with a track record of five and 10 years in the bureau. Among them were Jason Tan (GM for business development and marketing), Cho Chui BE Sarawak (finance manager), and Alex Lidu (office assistant and driver). Outgoing board members were also recognised for their contributions and influence in the business events industry.

“All these accomplishments fall under the 'Tribe Legacy Sarawak' campaign, which promotes and facilitates collaborations for greater results and values. We are glad to see that the campaign is delivering significant value to the industry, which then translates into the events that Sarawak is securing and hosting,” said Amelia Roziman, BESarawak’s CEO. “With the board of directors’ support, we will also ensure that opportunities are constantly created for the industry to contribute to Sarawak’s overall growth.”